I have a weird relationship with Clickfunnels. I like it and yet there’s so many things I don’t like about it. First off I’d like to address the title question.
Clickfunnels is NOT worth it for E-commerce business owner’s selling physical products. That being said I think the psychology and layout for a single product (in bundles) is EXTRAORDINARY. Not to mention the ability to do one click upsells. However, it doesn’t mean you should use Clickfunnels though. There sure is a whole lot of hype around e-com business owners using it to sell their product. But it’s all for the clout of getting that “shiny record plaque” as known as the 2 Comma Club. Which is flipped around to sell you clickfunnels as an affiliate.
I’ve actually developed a Shopify theme with blazing speed to replicate the listing bundle type layout that Clickfunnels has in a much sexier way on the front end. Than I simply add Zipify’s OCU for One Click Upsells. That way I can keep everything in Shopify making it extremely easy to manage. Before that if you wanted the backend of Shopify you had to use another app to connect the two. I won’t even get into that nightmare.
Clickfunnels is WORTH IT for those who plan to create and sell courses. It’s also effective for lead generation. Personally have used it for lots of lead generation. Also not a bad solution for affiliate marketers needing to create quick and simple bridge page. If you’re seeking to make money in those listed ways than yes you should invest in Clickfunnels.
Clickfunnels makes it convenient to use with it’s premade templates. This way you can easily swap out text and images for your own brand and get on your way to selling as soon as possible. Same goes with courses. You can easily have a full blown course or member’s area setup in a day. Just shoot your videos, upload to Youtube, Vimeo, or Wistia and embed them in.
I will say though product setup for selling can be a little confusing for new timers. As well as the way URL’s are structured (or rather how you want them to be modified). However, once you get past the learning curve it’s really not all that bad. Although the one thing that drives me nuts is that features that should seem obvious to have, have taken ages to come out. This could very well be attributed to the fact they only have one developer, the co founder. Yes you heard me right. I attended FHL in 2018 and I found that out.
Even the paypal integration that they finally came out with has been… meh. Sure you can use an app like Funnelish to solve this issue but that’s besides the point. How about a undo button? Yeah that took forever. It’s more like revert to previously saved version.
But if you can overcome the little annoying things then it can be well worth the investment to use Clickfunnels for the reasons mentioned above. Site/page speed could definitely be improved but there are custom ways around this if you are or use a well seasoned developer. But you can start by being smart and reducing your image size easily using a free service like TinyPng.
I have to give Clickfunnels props though. They do drink their own koolaid which I don’t see software companies always doing. Meaning, they are using their own software, clickfunnels to sell all of their products. Clearly the software can’t be that bad if they’re a 9 figure company right?